Prof. Gert Trauernicht
The e-bike controller Ora was designed specifically for businesspeople, who use their e-bikes in city traffic a lot. Through the use of an integrative design and high quality materials it becomes the ideal showpiece at business meetings. It underlines the professionality of the owner.
The daytime running light is inbedded in the curved glassbody of the display. It supports the safety of the rider by making them more visible. The edgeless display shows just the important informations. This helps the rider to catch all the information with a short glance so that they can focus on the road ahead. The interface focus is the remaining charge of the battery and the powerlevel of the electric motor. It also shows the current speed, but not as big, because it is not that important to an e-bike rider. The handlebar is designed independently from the display and the control unit. This allows to easily change the handlebar to get a more ergonomic seating position.