Wilma

For Sneaker Cleaning and Maintenance

Nadia Reski

Prof. Andreas Kalweit
Prof. Martin Topel

Semester

Sommer 23
Bachelor

Contact nadia.reski@gmx.de

LinkedIn

Wilma emerged from the development of a product for innovative shoe cleaning and care for private spaces and forms a set especially for sneaker cleaning and maintenance. It aims to attract younger generations to shoe care and to create a more pleasing and efficient process.
Consisting of an electric hand brush and a charging- and storage box, the set has a wide range of features. The hand brush has an intuitive head shape which leads you to an ergonomic and safe grip/handling as well as suitable interchangeable attachments for all cleaning and care steps. Thanks to the integrated hummidity protection for effective wet usage with water and other cleaning agents, it is specially tailored to the needs of sneakers. What is already possessd by the user should not be replaced but added and integrated. The charging- and storage box can be placed or hung in the hallway with hidden cable management. The readiness to hand and the electric drive accelerate the process and create routine.

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