Ancora

Ancora is a modern turntable designed for a newer generation of vinyl enthusiasts. Many younger music consumers who start listening to vinyl often do not own a complex audio setup in their homes and prioritize simply playing their favorite music from a record. Featuring a traditional build, Ancora offers users an analog music listening experience while incorporating electronic features such as a built-in phono pre-amplifier, a smart and intuitive dial interface, or optional Bluetooth, making the turntable extremely versatile for various audio setups.

The design's objective was to achieve a sense of timelessness while still embracing relevant trends. The clear geometric composition plays with the relationship of basic shapes, emphasizing asymmetry by visually isolating the tonearm and highlighting the disc by framing and elevating it, making the disc the "hero" of the overall design. The curves promote approachability, while the sharp edges re-emphasize the precision required for such a piece of audio technology.