Athna

Athna are binoculars for people interested in travelling and architecture and is the ideal companion with its 8x zoom and middle-sized body.
The goal of the project as to revive products that get used less frequently through a formal and aesthetic quality. The formal theme are curves that run to zero and a harmonic combination of soft/smooth curves with sharp and precise edges that creates a technical refinement. The formal presentation as well as the striking branding is supposed to fit into the fashion industry by taking its place as a trendy accessory. Finally, Athna can be worn through a belt system where it presents itself confidently.