Digitale Transformation: A Challenge for the Fashion Industry
Prof. Andreas Kalweit
Prof. Dr. Fabian Hemmert
Development of Strategic Recommendations for Fashion Companies
The textile and clothing industry is one of the world's biggest industries. Nevertheless, there is a lot of catching up to do for the fashion industry. Building a positive corporate culture, digitalization of the processes, expanding corporate social responsibility and ideas of made-to-measure offerings are part of the recommendations given. The proposals for action are designed for medium-sized and large companies in the textile and clothing industry.
How will the customer shop for clothes in the future? What is the ideal approach to online shopping? Is high-street retail still important? These issues – amongst others – are discussed here. The digital transformation, with its social, economic and cultural impact, is looked at with its many possibilities for the fashion industry. A comprehensive overview of the topic is given.